The New Luxury Frontier: Your Invitation to The Red Sea

The era of passive tourism is over. Welcome to The Red Sea, where Saudi Arabia unveils a pioneering destination defined by ultimate luxury, regenerative development, and raw, untouched beauty.

This is not simply a new place to visit—it is a new way to travel. Stretching along the Kingdom’s pristine western coast, The Red Sea is a vast tapestry of natural wonders: a magnificent archipelago of over 90 unspoiled islands, dramatic inland canyons, and the world’s fourth-largest barrier reef system.

Experience the Extraordinary

Our resorts, including the iconic St. Regis and the shell-inspired Nujuma, a Ritz-Carlton Reserve, offer more than five-star stays—they are exclusive sanctuaries. Whether you choose an overwater villa or a secluded desert retreat carved into the mountains at Desert Rock, every moment is tailored, regenerative, and profoundly memorable.

Dive Deeper. Discover More.

Your journey here spans land and sea:

  • Underwater Revelation: Plunge into the world’s most pristine waters. Dive and snorkel untouched coral reefs teeming with vibrant marine life.
  • Desert & Dunes Adventure: Explore the rugged mountains and sweeping dunes with guided hikes, electric biking, and thrilling ziplines.
  • Shura Island’s Core: Experience the heart of the destination at Shura Island, home to Shura Links (the Kingdom’s first island golf course) and lively social hubs like The Red Sea EDITION.

Your Exclusive Invitation Awaits

The Red Sea is powered entirely by 100% renewable energy and designed to actively enhance its environment. You are invited to be an early explorer of this luxurious, sustainable vision.