Stories

The era of passive tourism is over. Welcome to The Red Sea, where Saudi Arabia unveils a pioneering destination defined by ultimate luxury, regenerative development, and raw, untouched beauty. This is not simply a new place to visit—it is a new way to travel. Stretching along the Kingdom’s pristine western coast, The Red Sea is a vast tapestry of natural wonders: a magnificent archipelago of over 90 unspoiled islands, dramatic inland canyons, and the world’s fourth-largest barrier reef system. Experience the Extraordinary Our resorts, including the iconic St. Regis and the shell-inspired Nujuma, a Ritz-Carlton Reserve, offer more than five-star stays—they are exclusive sanctuaries. Whether you choose an overwater villa or a secluded desert retreat carved into the mountains at Desert Rock, every moment is tailored, regenerative, and profoundly memorable. Dive Deeper. Discover More. Your journey here spans land and sea: Your Exclusive Invitation Awaits The Red Sea is powered entirely by 100% renewable energy and designed to actively enhance its environment. You are invited to be an early explorer of this luxurious, sustainable vision.